Technology

What SEO is all about?

March 15, 2017

SEO, or search engine optimization, is a subset of the umbrella term “search engine marketing” (SEM). Properly applied, search engine optimization allows your site to not only be seen by the search engines but, when a search term (either keywords or phrases) is entered, offers the ability to rank very high in the search engine results pages. The results pages are typically a combination of natural (sometimes called organic) results, paid inclusions (directories) and pay-per-click (PPC) ads.

In the world of SEO, they often say “content is king”. That means if you want people to find your website on Google, you need to have lots of words on your website, and those words should be the “keywords” you think people would be looking for on Google.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

A critical first step for an effective SEO plan is to perform heavy competitive analysis. In fact, if you search in Google for a key term or phrase related to your field and website, you should look at the first three to five websites that come up on the first page of your Google search results.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The plural of the abbreviation SEO can also refer to “search engine optimizers”, those who provide SEO services. Many people hire professional consultants to perform SEO, while others attempt to do it themselves, which you certainly can-it’s not brain surgery. SEO can (and should) be a full-time engagement. The scope of work depends on your site and your niche. This doesn’t necessarily mean you’ll need to spend 40 hours a week on it–you certainly couldn’t afford to put that much effort into it–but you need to put a solid content and link-building strategy in place for